Twenty3 is a strategic business and marketing consultancy specialising in sport and entertainment. Independently owned, Twenty3 partners with clients across various industries to identify and maximise high-value opportunities, and overcome business-critical challenges.

 Twenty3 customises its approach to problem solving underpinned by a proprietary suite of analytical and creative tools designed to unearth key business, commercial and brand insights. These insights are used to govern effective strategic decision-making and create meaningful ideas for activation. We challenge and rewrite the zeitgeist to ensure our clients stand-out amongst the clutter in an ever-evolving media and marketing landscape. Utilising our industry-leading creators of strategy, content, media, events and sponsorship, we create moments that matter – significant events that shape, change and reinforce consumer perceptions, attitudes and behaviours. Operating across an extensive range of industries, Twenty3 provides clients with best practice outcomes in sport, entertainment, media, retail and lifestyle marketing.

What we do

01.

Consultancy

Brand and fan insights; commercial & strategic planning; market and competitive analyses; category insights; scenario planning; commercial rights valuation; contract negotiations; feasibility studies; financial modelling and ROI analysis.

02.

Sponsorship

Research and insights; portfolio and brand strategy; planning and market analyses; contract negotiations; creative and idea generation; activation and implementation; hospitality; amplification; measurement and ROI.

03.

Events and activations

Media stunts; brand activations; sponsorship activations; experiential campaigns; fan engagement executions; small and large-scale events; community events; stakeholder engagement; corporate conferences.

04.

Entertainment marketing

Ticketing; marketing strategy; creative and design; media and communications; tourism marketing; public relations; publicity and promotion; content.

Great events are never an accident. They are the result of a healthy mix of creativity, intelligent planning, attention to detail, focused effort, and commitment to excellence.

Our leadership team

Twenty3 is guided by a team whose leadership and global outlook has put them at the cutting edge of the Australian sport, entertainment, media and consumer lifestyle landscape. Our senior personnel have over 179 collective years experience across marketing, media, sponsorship, PR, digital and events.
John Tripodi
CEO
Michael Leeds
Managing Director
Paul Dainty AO
Director
Lev Shevki
Director
Paul Leeds
Chairman
Ricky Marcy
Head of Sponsorship & Events
Edwina Tarrant
Head of Entertainment Marketing
Lara Tascone
Head of Finance

Interested in working with twenty3?