Twenty3 operates at the dynamic intersection of business, marketing, sport and entertainment. Independently owned and proudly agile, Twenty3 partners with clients across a range of industries to identify and maximise high-value opportunities, while tackling their business challenges.

We are an agency of Thinkers and Doers. We strategise and we execute. We don’t just follow trends – we challenge and reshape them. In a crowded, ever-evolving marketing and media landscape, we help corporate brands and rights holders break through the noise and make a lasting impact.

Delivering marketing and experiential-related solutions, that create fan connection and ignite passion, are at the heart of what we do. We create MOMENTS THAT MATTER; experiences that shift perception, shape behaviour and drive real-world outcomes.

What we do

01.

Consultancy

Brand and fan insights; commercial & strategic planning; market and competitive analyses; category insights; scenario planning; commercial rights valuation; contract negotiations; feasibility studies; financial modelling and ROI analysis.

02.

Sponsorship

Research and insights; portfolio and brand strategy; planning and market analyses; contract negotiations; creative and idea generation; activation and implementation; hospitality; amplification; measurement and ROI.

03.

Events and activations

Media stunts; brand activations; sponsorship activations; experiential campaigns; fan engagement executions; small and large-scale events; community events; stakeholder engagement; corporate conferences.

04.

Entertainment marketing

Ticketing; marketing strategy; creative and design; media and communications; tourism marketing; public relations; publicity and promotion; content.

Our leadership team

Twenty3 is guided by a team whose leadership and global outlook has put them at the cutting edge of the Australian sport, entertainment, media and consumer lifestyle landscape. Our senior personnel have over 180 collective years experience across marketing, media, sponsorship, PR, digital and events.
John Tripodi
CEO
Michael Leeds
Managing Director
Paul Dainty AO
Director
Lev Shevki
Director
Paul Leeds
Chairman
Ricky Marcy
Head of Sponsorship & Events
Edwina Tarrant
Head of Entertainment Marketing
Lara Tascone
Head of Finance

Interested in working with twenty3?