Entertainment

Eminem – RAPTURE tour

Twenty3 was proud to be part of rap legend Eminem’s record-breaking RAPTURE tour of Australia and New Zealand.

In association with promoter TEG Dainty, Twenty3 Live delivered an innovative marketing campaign resulting in a record-breaking aggregate attendance of 304,016 across five sold-out stadiums events, and the highest grossing tour of the year.

Project Scope

  • Marketing Strategy
  • Media Planning & Buying
  • Creative Development & Content Production
  • Digital & Social Media Services
  • Data, EDM & Website Management
  • Influencer Engagement
  • Media & Commercial Partnerships
  • Publicity Management
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