Sports

Engie X NBL Finals

Twenty3 leveraged Engie’s partnership with NBL club Melbourne United, by activating on-site during the 2024 NBL Finals Series.

To enhance the pre-match experience for fans, Twenty3 meticulously designed and executed an innovative, custom-built basketball activation named Race the Shot Clock. This dynamic activation was set up outside the John Cain Arena and was featured at each of Melbourne United’s five (5) home games throughout the Finals period. The Race the Shot Clock activation aimed to amplify the excitement and anticipation of the games, offering fans a unique and interactive way to engage with the event and elevate their overall game-day experience.

Project Scope

  • Concept Development
  • Activation Setup
  • Operational Support