Lifestyle

Formula 1 Rolex Australian Grand Prix

From conceptualisation to delivery, Twenty3 was tasked with leveraging TCL’s partnership with the F1 Australian Grand Prix 2024. Twenty3 enhanced the fan experience by providing an interactive activation within the Fan Zone that stood out and engaged patrons across the 4 days.

The TCL ‘Race to Greatness’ event provided racing enthusiasts with an immersive and exciting opportunity to challenge themselves on the AusGP F1 racing simulator, competing for the fastest lap times and ultimate bragging rights. In addition to the simulator, participants had the chance to battle it out on the Reaction Wall, testing their reflexes and speed, while also enjoying a hands-on experience with TCL’s latest cutting-edge innovations displayed in the showroom.

This interactive competition not only offered fun and excitement but also delivered valuable data capture, which will play a key role in informing and enhancing future TCL product launches and marketing strategies.

Project Scope

  • Concept Design
  • Competition Data Collection
  • Showroom Experience Management
  • Setup & Installation
  • Performance Monitoring
  • Strategy Development
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