TEG Dainty
Entertainment
Entertainment
Katy Perry – Prismatic world tour
Twenty3 Live was engaged by TEG Dainty to execute the marketing campaign for Katy Perry’s Prismatic World Tour across Australia and New Zealand.
The international superstar, came to Australia to announce the tour in March 2014. Initially going up with just 6 shows across Melbourne, Sydney, Brisbane, Perth and Adelaide – the end result was an huge 24 sold out shows across Australia and New Zealand.
Australia is a huge market for Katy with her album Prism debuting at #1 on release, with singles such as Roar going 9 x Platinum.
Project Scope
- Marketing Strategy
- Media Planning & Buying
- Creative Development & Content Production
- Digital & Social Media Services
- Data, EDM & Website Management
- Influencer Engagement
- Media & Commercial Partnerships
- Publicity Management
