Melbourne’s Hottest Ice Cream

To celebrate Melbourne’s world-renowned food scene and cement the city’s reputation as a unique winter destination, Twenty3 was engaged by the City of Melbourne to conceptualise and deliver 'Melbourne’s Hottest Ice Cream' activation.

Local celebrity chef Sarah Todd was hired to create and deliver unique, limited-edition treats handed out free to the public at the State Library forecourt. The activation was part of the City of Melbourne’s ‘Only in the City’ campaign, a major promotion designed to attract more people into the city centre.

Project Scope

Data Collection and Analysis
Strategic Recommendations
Engagement Enhancement
Performance Monitoring

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Melbourne’s Hottest Ice Cream

To celebrate Melbourne’s world-renowned food scene and cement the city’s reputation as a unique winter destination, Twenty3 was engaged by the City of Melbourne to conceptualise and deliver 'Melbourne’s Hottest Ice Cream' activation.

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