Sports

Refreshingly BWS Stats

To refresh its AFL sponsorship strategy, BWS turned to Twenty3 to plan and execute its 2024 AFL campaign.

Situated prominently on the official stats page accessible via the app, mobile, and desktop platforms, the BWS refreshing stats widget serves as a weekly treasure trove of intriguing and banter-worthy football statistics. This widget provides fans across the nation with a wealth of fascinating facts and figures that they can leverage to gain an edge in conversations and debates with their friends and fellow sports enthusiasts.

The impact of the BWS stats widget is substantial, with the app generating over 15 million branded impressions per round. Impressively, BWS has achieved a performance level that exceeds its target by 22%, reflecting a significant increase in engagement and interaction with the content provided. This impressive statistic underscores the widget’s effectiveness in capturing the attention of football fans and enhancing their overall experience.

 

Project Scope

  • Strategy Development
  • Widget Design
  • Tracking campaign performance