Sports

FIBA Women’s World Cup Roadshow

Twenty3 was engaged by FIBA and the LOC to conceptualise, plan and deliver a travelling ‘FIBA Women’s World Cup Roadshow & Trophy Tour’ in the months leading up to the official event.

The Roadshow’s purpose was to drive awareness of the tournament and engage fans across the country. Combining interactive touchpoints and a range of photo opportunities, the scalable Roadshow & Trophy Tour was delivered at 18 venues across the nation over a 7-month period.

Project Scope

  • Concept Development
  • Tour Planning
  • Performance Tracking
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